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ServicesSelf AssessmentBookkeepingVAT AccountingPayrollManagement AccountsFinancial AdviceAboutContactReign LibraryFree GuidesPortal About Reign AccountingSmart, straight-talking accountancy, with a personal touch.Loyalty, Fun, Trust, Family, Progress!All these values are what we embrace here at Reign Accounting.We’re not like your standard, traditional accountants. We believe that business owners deserve to know their accountants, know their finances and have advocates for them and their business.That’s why at Reign Accounting we’re building relationships. When you work with our team, we’re on hand to support you and break down your finances clearly and easily so you understand where you are in your business, how to grow your business and where your profit is.But that’s not all! We’re building a community; bringing business owners together. Together we can achieve so much more… we’re not just your local Sedgefield accountants but advocates for your businesses across the UK. About Reign AccountingSmart, straight-talking accountancy, with a personal touch.Loyalty, Fun, Trust, Family, Progress!All these values are what we embrace here at Reign Accounting.We’re not like your standard, traditional accountants. We believe that business owners deserve to know their accountants, know their finances and have advocates for them and their business.That’s why at Reign Accounting we’re building relationships. When you work with our team, we’re on hand to support you and break down your finances clearly and easily so you understand where you are in your business, how to grow your business and where your profit is.But that’s not all! We’re building a community; bringing business owners together. Together we can achieve so much more… we’re not just your local Sedgefield accountants but advocates for your businesses across the UK. Hey! I’m Nicole – founder of Reign Accounting, proud Sedgefield local, mum to the fabulous Freya, and fully-qualified accountant (even though I never planned on being one!).If you’d told me as a teenager that I’d end up loving spreadsheets and tax codes, I would’ve laughed in your face. I had my sights set on marine biology… or maybe golf. Honestly, I wasn’t fussy. But back in 2014, I stumbled into my very first accounting job as an apprentice — and something just clicked. Turns out, there’s something really satisfying about making numbers make sense (who knew?!).Fast forward a few years, countless roles across different industries, more accounting systems and certificates than I can count, and I set my sights on the next big challenge: uni.In 2019, I headed off to university to get my degree with one clear goal: to start my own accountancy firm. All while working full-time and being mum to my daughter, Freya — because who doesn’t love a full plate?And in 2022, I made it happen — Reign Accounting was born at my kitchen table, powered by coffee, spreadsheets, and sheer determination.What started as a one-woman operation quickly grew into a small but mighty team, with a big and brilliant book of clients — from self-employed creatives and sole traders, to larger limited companies and registered charities. We support people in Sedgefield and all across the UK with accounting, bookkeeping, VAT, payroll and more. Hey! I’m Nicole – founder of Reign Accounting, proud Sedgefield local, mum to the fabulous Freya, and fully-qualified accountant (even though I never planned on being one!).If you’d told me as a teenager that I’d end up loving spreadsheets and tax codes, I would’ve laughed in your face. I had my sights set on marine biology… or maybe golf. Honestly, I wasn’t fussy. But back in 2014, I stumbled into my very first accounting job as an apprentice — and something just clicked. Turns out, there’s something really satisfying about making numbers make sense (who knew?!).Fast forward a few years, countless roles across different industries, more accounting systems and certificates than I can count, and I set my sights on the next big challenge: uni.In 2019, I headed off to university to get my degree with one clear goal: to start my own accountancy firm. All while working full-time and being mum to my daughter, Freya — because who doesn’t love a full plate?And in 2022, I made it happen — Reign Accounting was born at my kitchen table, powered by coffee, spreadsheets, and sheer determination.What started as a one-woman operation quickly grew into a small but mighty team, with a big and brilliant book of clients — from self-employed creatives and sole traders, to larger limited companies and registered charities. We support people in Sedgefield and all across the UK with accounting, bookkeeping, VAT, payroll and more.So why Reign?Because we know what it’s like to do it all. To run a business, raise a family, study, work, and try to keep a thousand plates spinning at once.I’ve been the person Googling “what even is VAT?” at midnight. I’ve felt the mental load of financial admin stacking up while juggling work and mum life. And I’ve seen how so many small business owners – especially women – are made to feel like they’re failing if they don’t understand everything straight away.Reign Accounting was built to change that.We’re here to be your financial teammates. To take the pressure off, explain things clearly (no jargon here), and give you the confidence to make informed decisions that actually help your business grow.A little more about Nicole, the founder:We’re your local Sedgefield accountants, supporting clients UK-wideStarted in accountancy in 2014 as an apprenticeLaunched Reign Accounting in 2022 while working full-time and raising my daughterMum to Freya – my biggest motivatorNow leading a small team and working with clients from self-employed creatives to large Ltd companies and charitiesRuns on coffee and colour-coded spreadsheetsPassionate about making accountancy feel accessible, helpful, and a little less terrifyingWhat makes us different?We’re not your typical accountants.If you think accountants are a waste of money, do the bare minimum, and leave you confused with a spreadsheet and a shrug… not us! So if you’re looking for an accountant who’ll do the basics then drop and run – we’re probably not a good match.But if you’re looking for a straight-talking, supportive, female accountant who gets what it’s like to juggle life and business and genuinely cares about your success – we’d love to help.We bring practical experience, professional training, and a whole lot of empathy to the table. Whether you’re a start-up, a sole trader, or a growing business, we’ll meet you where you are (and help you get to where you want to go). Let’s work togetherIf you’re ready to feel less stressed and more supported with your finances, whether you’re local to Sedgefield or working from anywhere in the UK, I’m pretty sure I’m the accountant you didn’t know you needed. Let’s reign it all in, together. Let's chatWhat makes us different?We’re not your typical accountants.If you think accountants are a waste of money, do the bare minimum, and leave you confused with a spreadsheet and a shrug… not us! So if you’re looking for an accountant who’ll do the basics then drop and run – we’re probably not a good match.But if you’re looking for a straight-talking, supportive, female accountant who gets what it’s like to juggle life and business and genuinely cares about your success – we’d love to help.We bring practical experience, professional training, and a whole lot of empathy to the table. Whether you’re a start-up, a sole trader, or a growing business, we’ll meet you where you are (and help you get to where you want to go). Let’s work togetherIf you’re ready to feel less stressed and more supported with your finances, whether you’re local to Sedgefield or working from anywhere in the UK, I’m pretty sure I’m the accountant you didn’t know you needed. Let’s reign it all in, together. Let's chatWant to know more?Whether you’re a Teesside small business who’d like to grab a coffee at one of our favourite local Teesside small businesses…or a UK small business, or large corporation, who’d like a virtual cuppa; get in touch for a chat to see if we’re a good fit.Get in Touch Get in touch todayWhether you’re a Teesside small business who’d like to grab a coffee at one of our favourite local Teesside small businesses…or a UK small business, or large corporation, who’d like a virtual cuppa; get in touch for a chat to see if we’re a good fit.Get in Touch HomeServicesBlogPrivacy PolicyTerms & Conditions Portal Ready to chat?FollowFollowFollow {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Divi\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}

ServicesSelf AssessmentBookkeepingVAT AccountingPayrollManagement AccountsFinancial AdviceAboutContactReign LibraryFree GuidesPortal Get in Touch:With a free accounting discovery chatHave questions? Not sure what you need? Don’t know whether to take on an accountant for your small business? Find out with our free accounting discovery chat!Or are you ready to take the next step in your business finances? No matter where you’re at in your decision to take on an accountant… whether you’re just exploring and need more information or want to get started ASAP we’re always happy to chat.We’ll answer all your questions; our expert team of business accountants can help you work out what you need to get your finances organised and grow your business.We offer free accounting discovery chat to all individuals, sole traders, limited companies, and professional businesses as a no-commitment opportunity to discuss your business and pin down your needs.Get to know us and see if we’re the right fit for your business… Request a callNeed to reach us for another reason? Call our office at 01740276075.Don’t need to get in touch right now, but want more tips, support and free accounting content to help you gain financial control and grow your business… all without the jargon while making finance simple? Make sure to subscribe to our mailing list below to receive monthly emails packed full of helpful tips, tax deadline reminders, upcoming news and changes from HMRC and lots more jargon free accounting support. Plus when you join the mailing list you’ll receive access to our free guides to help you with all your accountancy needs. Have a challenge you’d love to see in our newsletter or as a free downloadable guide? Get in touch above and let us know – we love hearing your ideas and suggestions so we can keep giving you all the accounting answers you need! Subscribe to our newsletterKeep up to date with all the latest we have to offerThank you! First Name Last Name Email Subscribe HomeServicesBlogPrivacy PolicyTerms & Conditions Portal Ready to chat?FollowFollowFollow {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Divi\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}

ServicesSelf AssessmentBookkeepingVAT AccountingPayrollManagement AccountsFinancial AdviceAboutContactReign LibraryFree GuidesPortal About Reign AccountingSmart, straight-talking accountancy, with a personal touch.Loyalty, Fun, Trust, Family, Progress!All these values are what we embrace here at Reign Accounting.We’re not like your standard, traditional accountants. We believe that business owners deserve to know their accountants, know their finances and have advocates for them and their business.That’s why at Reign Accounting we’re building relationships. When you work with our team, we’re on hand to support you and break down your finances clearly and easily so you understand where you are in your business, how to grow your business and where your profit is.But that’s not all! We’re building a community; bringing business owners together. Together we can achieve so much more… we’re not just your local Sedgefield accountants but advocates for your businesses across the UK. About Reign AccountingSmart, straight-talking accountancy, with a personal touch.Loyalty, Fun, Trust, Family, Progress!All these values are what we embrace here at Reign Accounting.We’re not like your standard, traditional accountants. We believe that business owners deserve to know their accountants, know their finances and have advocates for them and their business.That’s why at Reign Accounting we’re building relationships. When you work with our team, we’re on hand to support you and break down your finances clearly and easily so you understand where you are in your business, how to grow your business and where your profit is.But that’s not all! We’re building a community; bringing business owners together. Together we can achieve so much more… we’re not just your local Sedgefield accountants but advocates for your businesses across the UK. Hey! I’m Nicole – founder of Reign Accounting, proud Sedgefield local, mum to the fabulous Freya, and fully-qualified accountant (even though I never planned on being one!).If you’d told me as a teenager that I’d end up loving spreadsheets and tax codes, I would’ve laughed in your face. I had my sights set on marine biology… or maybe golf. Honestly, I wasn’t fussy. But back in 2014, I stumbled into my very first accounting job as an apprentice — and something just clicked. Turns out, there’s something really satisfying about making numbers make sense (who knew?!).Fast forward a few years, countless roles across different industries, more accounting systems and certificates than I can count, and I set my sights on the next big challenge: uni.In 2019, I headed off to university to get my degree with one clear goal: to start my own accountancy firm. All while working full-time and being mum to my daughter, Freya — because who doesn’t love a full plate?And in 2022, I made it happen — Reign Accounting was born at my kitchen table, powered by coffee, spreadsheets, and sheer determination.What started as a one-woman operation quickly grew into a small but mighty team, with a big and brilliant book of clients — from self-employed creatives and sole traders, to larger limited companies and registered charities. We support people in Sedgefield and all across the UK with accounting, bookkeeping, VAT, payroll and more. Hey! I’m Nicole – founder of Reign Accounting, proud Sedgefield local, mum to the fabulous Freya, and fully-qualified accountant (even though I never planned on being one!).If you’d told me as a teenager that I’d end up loving spreadsheets and tax codes, I would’ve laughed in your face. I had my sights set on marine biology… or maybe golf. Honestly, I wasn’t fussy. But back in 2014, I stumbled into my very first accounting job as an apprentice — and something just clicked. Turns out, there’s something really satisfying about making numbers make sense (who knew?!).Fast forward a few years, countless roles across different industries, more accounting systems and certificates than I can count, and I set my sights on the next big challenge: uni.In 2019, I headed off to university to get my degree with one clear goal: to start my own accountancy firm. All while working full-time and being mum to my daughter, Freya — because who doesn’t love a full plate?And in 2022, I made it happen — Reign Accounting was born at my kitchen table, powered by coffee, spreadsheets, and sheer determination.What started as a one-woman operation quickly grew into a small but mighty team, with a big and brilliant book of clients — from self-employed creatives and sole traders, to larger limited companies and registered charities. We support people in Sedgefield and all across the UK with accounting, bookkeeping, VAT, payroll and more.So why Reign?Because we know what it’s like to do it all. To run a business, raise a family, study, work, and try to keep a thousand plates spinning at once.I’ve been the person Googling “what even is VAT?” at midnight. I’ve felt the mental load of financial admin stacking up while juggling work and mum life. And I’ve seen how so many small business owners – especially women – are made to feel like they’re failing if they don’t understand everything straight away.Reign Accounting was built to change that.We’re here to be your financial teammates. To take the pressure off, explain things clearly (no jargon here), and give you the confidence to make informed decisions that actually help your business grow.A little more about Nicole, the founder:We’re your local Sedgefield accountants, supporting clients UK-wideStarted in accountancy in 2014 as an apprenticeLaunched Reign Accounting in 2022 while working full-time and raising my daughterMum to Freya – my biggest motivatorNow leading a small team and working with clients from self-employed creatives to large Ltd companies and charitiesRuns on coffee and colour-coded spreadsheetsPassionate about making accountancy feel accessible, helpful, and a little less terrifyingWhat makes us different?We’re not your typical accountants.If you think accountants are a waste of money, do the bare minimum, and leave you confused with a spreadsheet and a shrug… not us! So if you’re looking for an accountant who’ll do the basics then drop and run – we’re probably not a good match.But if you’re looking for a straight-talking, supportive, female accountant who gets what it’s like to juggle life and business and genuinely cares about your success – we’d love to help.We bring practical experience, professional training, and a whole lot of empathy to the table. Whether you’re a start-up, a sole trader, or a growing business, we’ll meet you where you are (and help you get to where you want to go). Let’s work togetherIf you’re ready to feel less stressed and more supported with your finances, whether you’re local to Sedgefield or working from anywhere in the UK, I’m pretty sure I’m the accountant you didn’t know you needed. Let’s reign it all in, together. Let's chatWhat makes us different?We’re not your typical accountants.If you think accountants are a waste of money, do the bare minimum, and leave you confused with a spreadsheet and a shrug… not us! So if you’re looking for an accountant who’ll do the basics then drop and run – we’re probably not a good match.But if you’re looking for a straight-talking, supportive, female accountant who gets what it’s like to juggle life and business and genuinely cares about your success – we’d love to help.We bring practical experience, professional training, and a whole lot of empathy to the table. Whether you’re a start-up, a sole trader, or a growing business, we’ll meet you where you are (and help you get to where you want to go). Let’s work togetherIf you’re ready to feel less stressed and more supported with your finances, whether you’re local to Sedgefield or working from anywhere in the UK, I’m pretty sure I’m the accountant you didn’t know you needed. Let’s reign it all in, together. Let's chatWant to know more?Whether you’re a Teesside small business who’d like to grab a coffee at one of our favourite local Teesside small businesses…or a UK small business, or large corporation, who’d like a virtual cuppa; get in touch for a chat to see if we’re a good fit.Get in Touch Get in touch todayWhether you’re a Teesside small business who’d like to grab a coffee at one of our favourite local Teesside small businesses…or a UK small business, or large corporation, who’d like a virtual cuppa; get in touch for a chat to see if we’re a good fit.Get in Touch HomeServicesBlogPrivacy PolicyTerms & Conditions Portal Ready to chat?FollowFollowFollow {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Divi\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}

ServicesSelf AssessmentBookkeepingVAT AccountingPayrollManagement AccountsFinancial AdviceAboutContactReign LibraryFree GuidesPortal Stress-Free Accounting & Business SupportHelping You Master Your Finances with Confidence Spend more time on what you do best… and leave the numbers to us. Stress-free accounting and financial support for entrepreneurs. Book a call See our services Stress-Free Accounting & Business SupportHelping You Master Your Finances with Confidence Spend more time on what you do best… and leave the numbers to us. Stress-free accounting and financial support for entrepreneurs. Book a call See our services How do I choose the right accountant for my small business?Choosing the right accountant for your small business isn’t just about crunching numbers, it’s about finding a trusted partner who understands your goals, supports your growth, and makes finances feel less daunting. At Reign Accounting, we believe your accountant should speak your language (not just accountant jargon), help you make confident financial decisions, and give you back time to focus on what you do best… all while being a supportive cheerleader and advocate for your business! Finding someone who truly listens, explains things clearly, and offers the right mix of expertise and approachability helps you build confidence in your finances and grow your business. Whether you need help with bookkeeping, tax planning, or business strategy, the right accountant should feel like an extension of your team, because when your finances are in good hands your business can thrive.How do I choose the right accountant for my small business? Choosing the right accountant for your small business isn’t just about crunching numbers, it’s about finding a trusted partner who understands your goals, supports your growth, and makes finances feel less daunting. At Reign Accounting, we believe your accountant should speak your language (not just accountant jargon), help you make confident financial decisions, and give you back time to focus on what you do best… all while being a supportive cheerleader and advocate for your business! Finding someone who truly listens, explains things clearly, and offers the right mix of expertise and approachability helps you build confidence in your finances and grow your business. Whether you need help with bookkeeping, tax planning, or business strategy, the right accountant should feel like an extension of your team, because when your finances are in good hands your business can thrive.We believe that as your accountant we’re here to help you with more than just ticking the boxes and adding the numbers. When your accounting is done right, and when you’re empowered to understand your business finances, it gives you the confidence to grow your business and profitability. But there’s more to us than that. Running a business, whether a new start-up, self-employed business, or a growing Limited Company, is hard. There is so much to juggle, to know and to achieve, that the stress and overwhelm can make the journey feel lonely and more challenging than it needs to be. That’s why at Reign accounting we offer more than just accounting. With business support, a community of like-minded individuals, and business opportunities are a standard part of what we offer all our clients, when you work with us you get much more than an accountant you speak to once in a while. Here’s some of the benefits you can expect when you work with usWe believe that as your accountant we’re here to help you with more than just ticking the boxes and adding the numbers. When your accounting is done right, and when you’re empowered to understand your business finances, it gives you the confidence to grow your business and profitability. But there’s more to us than that. Running a business, whether a new start-up, self-employed business, or a growing Limited Company, is hard. There is so much to juggle, to know and to achieve, that the stress and overwhelm can make the journey feel lonely and more challenging than it needs to be. That’s why at Reign accounting we offer more than just accounting. With business support, a community of like-minded individuals, and business opportunities are a standard part of what we offer all our clients, when you work with us you get much more than an accountant you speak to once in a while. Here’s some of the benefits you can expect when you work with us Networking opportunitiesConnect with other clients to meet other business owners and build a community of like-minded individuals. Advocates and master connectorsWe meet new business owners all the time, and when we hear what they need to help them grow, or a connection they’re looking for we’re always excited to connect them with our clients when we know they’re the perfect introduction! Your network is your potential so let us help you grow your business with genuine connections and great opportunities.Accountability and supportWhether you need extra support with your finances, marketing, or business strategy, we’re here to help you Sounding board and business strategy We’re here to look at the wider growth of your business and help you achieve this. We’re here to listen to your needs and worries, and will share ideas we know have worked from our years of experience supporting other business owners. We can even offer expert business strategy support in the team if you need a bit more support. Networking opportunitiesConnect with other clients to meet other business owners and build a community of like-minded individuals. Advocates and master connectorsWe’re always excited to connect our clients when we know they’re the perfect introduction! Let us help you grow your business with genuine connections and great opportunities.Accountability and supportWhether you need extra support with your finances, marketing, or business strategy, we’re here to help you Sounding board and business strategy We listen to your needs, and share ideas we know have worked from our years of experience supporting other business owners to help you achieve your goals. We’re more than just your accountants. We’re your partners in business, helping you grow a stable, successful business, and achieve your goals. Get in touchWhat accounting services are essential for small businesses?Depending on your business size and formation, there are a few services to consider that will help reduce the financial stress as a business owner and help you grow your business. Limited Company AccountsWhether you’re the director of a limited company, a small business owner, or run payroll for a vast team, Reign Accounting can help you manage your finances. We are a passionate team of expert business accountants situated in Sedgefield, here to support you with financial advice as you grow your business.Self-AssessmentsBeing a small business owner is stressful, but we’re here to help! As a Sedgefield-based business accountant made up of an expert team, we support small businesses and freelancers in all things finance and bookkeeping. Reign Accounting supports you as you grow your business by taking away the stress of having to manage paperwork and submitting forms, as well as ensuring you’re paying the right tax and reducing your tax bill. Finance supportReign Accounting doesn’t just offer company accounts and Self Assessments. Whether you’re looking for bookkeeping support to stay on track, or a business accountant who can help you grow and advocate for your business through building a community, our expert team is here to help. Alongside professional business financial advice and business accounting services, we also offer support with insurance, mortgage, and wills.To see more of our accounting and business support services for solopreneurs, small businesses, and SMEs check out our full services catalogue. ServicesAbout UsMeet Nicole – Sedgefield-based accountant, small business champion, and mum juggling life, spreadsheets, and a growing team. She didn’t plan to be an accountant (marine biology was the original dream!), but now she’s on a mission to make finances feel simple, supportive, and actually helpful.Starting as a one-woman operation, Reign Accounting quickly grew into a small but mighty team, with a big and brilliant book of clients, support people in Sedgefield and all across the UK with accounting, bookkeeping, VAT, payroll and more.I know what it’s like to do it all. To run a business, raise a family, study, work, and try to keep a thousand plates spinning at once. That’s why we understand your journey and can truly help you work to your goals.To find out more about us, our team, and who we are, head to our About page Start spending more time on your passion, and less time on finance stress, while growing your business Ready to chat?Get in touch today Let us make your finances easier for you.Contact us todayGet in touch today Let us make your finances easier for you.Contact us today'Make accounts simple'Nicole recently helped me with my self assessment which I had to do for the first time. She was very patient and took her time to explain everything amazing girl and an amazing company. If you are looking for some who can make accounts simple, Nicole is your girl. – Stacey Barnaby'Breaking everything down'Very helpful at answering any of my accountancy questions. Accounts are not my expertise but Nicole has been brilliant at breaking everything down for me and gets back to me promptly at answering any questions. Reign accounting complete both my self assessment and corporation tax and advised me on the best way to run my accounts. – Stacey Merchant'taken me to the next level'Since working with Nicole I have become much clearer on my finances, how to grow my business and where to spend in order to grow. It’s allowed me to begin investing in my business in a way that has helped it grow and has taken me to the next level in my business. – Samantha Thurlow'Game changer'Choosing Reign Accountancy, and specifically working with Nicole, has truly been a game-changer for our business. From the outset, Nicole’s dedication to providing exceptional service shines through. – Patricia Irwin-Brown'Highly recommend!'Would like to say a big thank you! I reached out to Nicole when we were struggling with a CIS tax return. Nicole was brilliant, explaining everything in detail, checking in regularly and even making us aware of things we could claim as allowable expenses, things we hadn’t even thought of. Highly recommend! – Ashleigh Tapping HomeServicesBlogPrivacy PolicyTerms & Conditions Portal Ready to chat?FollowFollowFollow {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Divi\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}